SAM Kekovich is about to hit our TV screens again with his annual Australia Day Address to the Nation, his 10th year in a row as “Lambassador”.
In the past he has launched a music video, set out on “dip-lamb-attic” missions to encourage the rest of the world “to be more Australian” and sparked a trans-Tasman furore over his remarks about New Zealand’s former prime minister.
This year he breaks with entertainment convention and is working with both animals and children when he is seen thrusting a lamb chop into the hands of a child or “Generation Lamb” in an irreverent ad which also features a swipe at the remaining original Wiggle and a giant baby crushing a vegan barbecue. . .
A decade down the track Kekovich still takes the campaign with a grain of salt – and maybe a touch of pepper and some tomato sauce.
“I’ve always been fighting the good fight for lamb, there is no doubt about that,” said the former Australian Rules footballer on Thursday. . .