Fonterra has learned

Fonterra has issued a voluntary recall of Anchor and Pams fresh cream bottles, after tests revealed the possibility of contamination by  E. Coli.

Fonterra Brands NZ is today conducting a voluntary recall of 300ml and 500ml bottles of Anchor and Pams fresh cream with a best before date of 21 January 2014, distributed in the North Island from Northland to Turangi, including Gisborne.

The recall involves 8,700 bottles of fresh cream that have been distributed to retail and foodservice outlets.

Fonterra Brands NZ Managing Director Peter McClure said the voluntary recall is being done because quality tests have shown there may be the presence of E.Coli in some Anchor and Pams bottles of cream with the 21 January 2014 best before date.

“We are sorry for the inconvenience and concern this recall might cause but food safety and quality are our top priorities,” said Mr McClure.  

Consumers are advised not to consume this product and to return it to the place of purchase for a refund. If they require further information, they should contact Fonterra Brands’ customer service centre on 0800 256 257.

This recall does not affect any other Anchor or Pams products.

The affected batch numbers are:

Product Batch Number Best Before Date
Pams Cream 500ml 1400684206 21/01/2014
Anchor Cream 500ml 1400684207 21/01/2014
Anchor Cream 300ml 1400684208 21/01/2014
Pams Cream 300ml 1400684209 21/01/2014

The way this has been handled shows Fonterra has learned from the many mistakes it made in precautionary recall of products in the botulism scare.

This time the company has the news on its website giving all the details consumers need.

No business wants to do a recall but doing it properly, as Fonterra is this time, rather than damaging a reputation can improve consumers’ trust in a company and its products.

11 Responses to Fonterra has learned

  1. robertguyton says:

    Fonterra are “sorry”?



  2. Mr E says:

    Is an apology for the inconvenience not fitting in your eyes?


  3. robertguyton says:

    Is the discovery of Ecoli in cream merely an ‘inconvenience’?
    Those customers who experienced diarrhea or stomach pains and those people who had to visit a doctor to be checked for possible adverse effects from drinking Fonterra cream will be greatly relieved, Mr E, that they had merely suffered an ‘inconvenience’.
    Ecoli in Fonterra cream but it’s barely news because;
    – it’s just the domestic market (not China, thank God!)
    – Fonterra have apologised
    Ecoli, I understand, is the easiest of the ‘poo bacteria’ to test for. In surface water, the detection of Ecoli indicates the likely presence of other, more sinister pathogens with their origins in sh*t. Is this the case with Ecoli found in the Fonterra cream?


  4. Mr E says:

    Haha. Classic scaremongering right there. Next thing you will be saying that our seas will rise, flood with oil and kill us all.

    There’s a plausible risk and Fonterra are making a recall.
    Do the words – ” there may be the presence of E.Coli” mean anything to you. That also means there may not be and their action is a precautionary one.

    Does it matter to you that most Ecoli is harmless?

    I love your “barely news” statement. You must be hiding in a hole. It has been a headline in most mainstream media.

    If you are suggesting that the media is not presenting it as a big issue, I think you’re are right. Maybe that is because most journalists are not paranoid.


  5. robertguyton says:

    “Next thing you’ll be saying…”
    Classic Right-winger’s reductio ad absurdum argument right there.
    “No business wants to do a recall…” quotes Ele, as if that’s the salient point.
    Surely “No customer wants to unwittingly drink cream that contains Ecoli” would be something to discuss, even “No business wants to make its customers ill”. But no, “No business wants to do a recall”.


  6. Mr E says:

    How many veges have you given away with E Coli on them Robert? How many have you sold from the Environment store?
    Do you know? Have you done any testing? Or labelled as a risk or potential hazard?

    I’d suspect the answer to most of these questions is a hypocritical one for you. In which case, using your mentality, you should fall to your knees and beg for forgiveness.


  7. robertguyton says:

    Thanks for the compliment, Mr E, equating me with Fonterra ‘n all but it’s idiotic to try to shut a questioner the way you are doing now, but again, typical Right-wingers technique.
    How on earth can it be hypocritical of me to ask questions/make comments about Fonterra?
    You mean no one can ask about these things because…any person may have had Ecoli on their hands when they passed a biscuit to a friend etc, etc???
    Regarding Fonterra, they’re building quite a disturbing association in the public’s mind, with disease, incompetence and threat to our physical and economic health.
    Aren’t they.


  8. Mr E says:

    I’d not challenge anyone’s right to speak. Pleased I didn’t too given your suggestion it is idiotic.

    But I am happy to question how credible hypocritic opinions are.

    Regarding your opinions, you didn’t answer my question. Have you ever tested food for sale or gift for Ecoli? If the answer is “No”, whats worse? Fonterra, who tests and recalls when appropriate. Or those who turn a blind eye?


  9. robertguyton says:

    Fonterra – the ‘crises’ just keep coming…
    If you become huge, the potential for disasters does the same.
    Just sayin’


  10. Mr E says:

    Why are you avoiding my questions? Do they indicate an inconvenient truth?


  11. TraceyS says:

    Certainly…to the minds which remain small and narrow.


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