Mistakes

January 9, 2014

A new road safety advertisement has gone viral:

Associate Transport Minister Michael Woodhouse has welcomed the unprecedented response to the latest road safety advertisement from the NZTA.

“Mistakes, is a powerful new ad that helps drivers understand that no matter how careful they are, other people will always make mistakes, and if we slow down fewer people will pay for mistakes with their lives,” Mr Woodhouse says.

Mr Woodhouse says the clip has had more than 2 million views on Youtube since it was first launched just four days ago, and the message is resonating both in New Zealand and around the world.

“It’s a terrific sign of success that this message has gone viral and got people talking about road safety around the world. We have had requests to use the advert from as far afield as Brazil and Poland, and had questions and positive feedback from the US, Canada, Australia, the UK and Sweden.

“Educational campaigns that invoke a strong emotional response can be far more effective in changing behaviour than simply telling people to obey the rules.

“It really brings home the point that the faster you go, the less time you have to react if someone makes a mistake on the road – even if you feel in control.” . . .

Most advertisements focus on people’s own driving, this one makes you think about other people’s mistakes.

“Mistakes was developed as part of the Government’s effort to change the conversation around speed, which is a key plank of the Safer Journeys strategy.

“While the road toll has been reducing in recent years, there is no silver bullet when it comes to improving road safety, and success will ultimately be measured by a society increasingly free of death and injury on our roads.”

Mr Woodhouse acknowledges the collaborative efforts of the NZTA, Police and Clemenger BBDO in creating the advertisement. The previous record for a NZ video passing two million views was Blazed, which took nearly two weeks, and prior to that was Ghost Chips, which took over a month to hit the mark.


Word of the day

January 9, 2014

Agnification – the depiction or representation of people as lambs or sheep.


Rural round-up

January 9, 2014

New Zealand farmers John Falkner, Simon Berry set to market cheese made with deer milk – Dominique Schwartz:

A New Zealand farmer and a cheese maker have joined forces to craft what they hope will be the world’s first commercially produced cheese using deer milk.

Scientists say deer milk is rich in nutrients and protein, and could also have wide-ranging therapeutic and cosmetic uses.

Milking sheds are dotted across New Zealand’s rolling pastures, but there are none quite like Clachanburn Station possibly anywhere in the world.

At Clachanburn, in the Central Otago region of the South Island, it is not cows clattering through the milking runs but deer. . .

Farmers show resilience to adapt to changing world – Tim Mackle:

A New Year has arrived, and I’m pleased. Time to move on from 2013.

Not that all went badly last year. Not at all. The dairy industry and Fonterra in particular were in the news a lot – but maybe that helped New Zealanders understand us better.

We came through it together and perhaps, out of it all, we know a little bit more about each other.

2013 may have started badly for farmers with the drought, but it ended well weather-wise and with a positive milk price forecast. . .

Milking goats makes $en$e – Gerald Piddock:

Milking time at the Wade family’s dairy goat farm is a noisy affair.

The chorus of baas from the hundreds of impatient goats jostling outside in the yards sees to that.

“Come on, girls,” dairy milker Gary Bowman says as he opens the gate to the milking shed.

The noise stops as the goats rush forward, knowing a free meal of grain is on offer, while Gary and the other shed workers quickly attach the milking cups to the goats teats.

The process is over very quickly. . .

An oldie but a goodie – Mark Griggs:

BREEDING first-cross (Border Leicester/Merino) ewes as the “traditional mothers” of the prime lamb industry is still consistently profitable.

But Narromine area breeder, Warren Skinner, is worried the time-honoured and proven cross may die out with the older generation, who have traditionally bred that way.

“Most of the traditional breeders have stuck with the first-cross job, but I worry once this generation gets older, the young people that take over may move away and to different breeds on offer,” he said. . .

Stock & Land notches up its century – Alisha Fogden:

IN 2014, Stock & Land celebrates 100 years, and to mark this momentous occasion we have many centenary events and initiatives planned for the coming 12 months.

This marks the start of our weekly look-back pages where we choose a similar date from a corresponding year to show how farming and the paper have changed – or not.

Today, we look back half a century to January 8, 1964, when the paper still had that traditional old newsletter feel in black and white but had already begun to include more pictures and illustrations. . .

Heinz plant closure part of trend squeezing farmers out of Canada’s system, says NFU:

The closure of the Heinz ketchup plant announced last week is the latest of several Canadian food processing plants bought and then closed by investors that move production to other countries in pursuit of higher profits. The trend bodes ill for Canadians who want to eat food that is grown and processed within our borders, and is a direct result of the federal government’s policy drive to expand agri-food exports at the expense of Canadian food sovereignty.

“Since 1989, Heinz’s Leamington plant has shut down the pickle line, its peach, baked bean, soups and vegetable canning lines, the frozen vegetable product line and its vinegar operation. From hundreds of products, now all that is left is baby food and tomato product lines. Even so, the plant was still very profitable,” said Mike Tremblay, Essex County Local NFU-O President. “The new owners want even higher profits, and free trade deals just make it easier for processors to pick up and move, leaving our farmers with no market for their tomatoes and other vegetables, and putting hundreds of local people out of work.” . . .

New blood for farming :

THREE NEW entrants to agriculture, all students at Scotland’s Rural College, have been shortlisted to progress in the prestigious Lantra Scotland Land-based and Aquaculture Learner of the Year Awards – although none have a family background in farming.

Eighteen year-old Kaleem Shaikh grew up and went to school in suburban Uddingston, on the outskirts of Glasgow, but already he breeds pedigree sheep, goats and keeps hens on rented land and has emerged as ‘Best student’ in his year-group at the SRUC Oatridge campus in West Lothian.

Kaleem has been selected in the National Certificate Agriculture category and has moved on to study for a Higher National Certificate at Oatridge.

Ashley Stamper, a 21- year-old from Corstorphine, in Edinburgh, first learnt about farming by visiting a nearby farm as a child to bottle-feed pet lambs and has now completed a Modern Apprenticeship in Agriculture at SRUC Barony Campus, in Dumfries.

She works as a shepherdess and stockperson for a farm services company, based at Hexham, in Northumberland. She goes forward in the Scottish Vocational Qualification in Agriculture Level 3 category.

Cameron Smith, also 18, got interested in farming when his family moved from Coatbridge, via a spell in Northern Ireland, to Doune, in Perthshire, and he made friends with schoolmates who were from farming backgrounds. . . .

Photo: 10 Reasons to thank a farmer on this Monday morning! (From Farm and Dairy)


Thursday’s quiz

January 9, 2014

1. What do Honoré de Balzac, Maria Callas, Frédéric Chopin, René Lalique, Molière, Jim Morrison, Édith Piaf and Oscar Wilde have in common, apart from the arts?

2. What’s the difference between a hunkypunk and a gargoyle?

3. The Strait of Gibraltar separates which two bodies of water?

4. What does lachrymogenic mean?

5. Have you a preference between this format and the ones I usually do with a theme?


Bad and good

January 9, 2014

Yesterday’s ODT led with the bad news of job losses at Macraes mine.

That’s followed up by today’s story of more job losses in firms which service and supply the mine.

Yesterday’s paper also had the good news story of Shell’s decision to drill in the Great South Basin.

This is how life goes. Good things happen during bad times and bad things happen during better times.

But the outlook for those people who have lost jobs or business because of Oceana Gold’s slow-down at Macraes is better now the economy is improving than it would have been even a year ago.

It would be better still if Dunedin was showing a warmer welcome to Shell.

The city is vying with Invercargill to be Shell’s base and mayor Dave Cull is at best lukewarm:

. . . Dunedin Mayor Dave Cull – who remained personally opposed to the increasingly difficult search for fossil fuels – said he was nevertheless ”cautiously optimistic” the city could benefit from Shell’s plans.

He was encouraged the company was prepared to invest up to $200 million in its search for natural gas, and not oil, off the city’s coast.

However, with the test drill not scheduled until 2016, and any full-scale extraction – if it eventuated – a decade away, he cautioned against too much excitment, too soon.

”What comes out of it, in terms of job creation and business and economic development, will depend on the size of what they find.

”If they are going to be drilling, this is pretty good, and clearly Dunedin is very well placed to offer the services and facilities that they might need,” he said. . .

Two councillors are even less enthusiastic:

. . . including Cr Aaron Hawkins, who said the council had a ”moral obligation” to protect the interests of future generations.

”I don’t think it’s fair to clamour over a few jobs now and leave our grandchildren to pick up the tab environmentally and economically.

”Frankly, I think that’s a very selfish way of looking at economic development.”

Cr Jinty MacTavish agreed, saying the city would not spend money to try to attract the ”unethical” tobacco industry, and should avoid the oil and gas industry for the same reasons.

”It’s an unethical business and I wouldn’t like to see Dunedin setting out to attract it.” . . .

Contrast this with the reaction from Invercargill.

Yesterday’s Southland Times devoted its whole front page to telling the story – consortium backs $200m basin well –  and followed up with enthusiastic welcome for drill plan.

Today’s story is headlined drilling holds promise of job bonanza.

Shell will make its decision on where it’s based on a variety of factors, one of which will be the attitude of the city.

In good times and bad, you have to do what you can to help yourself.

Invercargill is doing that, Dunedin must do better.


Danone takes Fotnerra to court

January 9, 2014

French food company Danone is taking Fonterra to court and terminating its contracts:

. . . Danone is terminating its existing supply contract with Fonterra and making any further collaboration contingent on a commitment by its supplier to full transparency and compliance with the cutting-edge food safety procedures applied to all products supplied to Danone.

Danone is also initiating proceedings in the New Zealand High Court, as well as arbitration proceedings in Singapore to bring all facts to light and to obtain compensation for the harm it has suffered. . .

Danone is the parent of Nutricia which had to recall its infant formula during Fonterra’s botulism scare.


Farm tools not toys

January 9, 2014

The death of another child who was riding a quad bike is another tragedy.

Police are investigating and there will be an inquest.

Both are certain to reinforce what Southland Federated Farmers chair Russell MacPherson says – quads are farm tools not toys.

. . . Quad bikes looked like fun and could be fun but were terribly dangerous machines, especially in the hands of young people, Mr MacPherson said.

“This is a reminder to parents and grandparents, our children and grandchildren should not be on adult quad bikes, it’s that simple.”

Full-sized four-wheelers carried labels from the manufacturer specifying no-one under 16 should ride one.

The adult-size four-wheelers were heavy, powerful machines and needed an adult to control them, Mr MacPherson said.

“You need weight to manoeuvre and control an adult four-wheeler and kids don’t have that.”

No passengers should be carried on a four-wheeler either, unless designed to do so: passengers restrict the rider’s mobility and add weight, making it harder to control and more prone to tipping over.

“This is a terrible tragedy for the family involved, for Southland and farming communities and if anything can come out of it, it will be a reminder that four-wheelers are dangerous and potentially can kill,” Mr MacPherson said. . .

Few if any people would consider letting young children ride an adult 2-wheel motor bike; drive a tractor, truck or digger or use a chain saw.

The same cautious approach should apply to quads.

They are deceptively easy to ride in perfect conditions but they are large, heavy and unstable machines which can be very difficult for experienced adult riders to handle when even something minor goes wrong.


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