A few weeks ago, I emailed around a poll to my farm and Ag friends both near and far to ask them to give me their top 10 words that most annoyed them that are used in referencing agriculture and farming. I received a lot of interesting responses. There were many, many repeats which I have ranked in order from top to bottom. What it boils down to is that as a culture, we want everyone “in their place”. We want to define the people whose opinions differ from ours and confine them to a box. Social media is littered with examples of people and organizations lumping together and defining those who hold different beliefs in a negative way. It is a way of stereotyping, generalizing, misrepresenting, and for some, the ulterior motive of spreading misinformation. . .
The worst words were:
1. “BIG” – In the context of activist groups, “big” is a derogatory term linked to the perception that the majority of farms are corporate farms.Frankly, the term “big” used in this context sounds rather kindergarten-ish. It has little to do with size but more to the idea that family farms are small farms whereas big farms must be corporate. . .
2. “Factory” – Activists now define climate-controlled barns as “factories”. If you are defining animal agriculture by agenda driven documentaries such as Food Inc, then you have chosen to limit your perspective and specifically elected not to look for balance in the whys and where-fores of food production in the current day. . .
3. “Industrial” – in modern agriculture, industrial is a word used to demonize progress and technology. Efficiency is apparently acceptable in other sectors, but not in farming. . .
4. “Douse” – A word used to describe pesticide application. This is the type of rig used to apply pesticides and fertilizer. There is a fine mist (which in this pic happens to be fertilizer) guided by our GreenSeeker to apply only what the crop needs. Our family eats what we produce. Agricultural inputs are expensive. Why would we “douse” anything we grow with pesticides or fertilizer? . . .
5. “Pump“- The word “pump” made the list thanks in part to Panera Bread’s failed @EZChicken antibiotic campaign that illustrated in cartoon manner, chickens being injected with antibiotics and that farmers who use antibiotics are lazy. “Pump” really goes in line with the word “douse” as in every thing farmers do, we’re believed to do to the excess. Any good business person will tell you that makes no sense whatsoever, but I suspect most of those who throw these terms around have never run their own businesses. Its easy to criticize someones business when your paycheck is funded by “unnamed donors” to a non-profit. . .
6. “Corporate“- as I said in #1, the majority of farms in the US are family owned and operated. They may vary in size, and they may be “incorporated” for tax purposes (C or S Corp) and for liability protection (LLC for example). . .
7. “GMO/Frankenfoods” – Wow, this one is hot in social media these days. One of the prevalent anti-GMO claims is that the foods made from genetic engineering (GE) technology haven’t been studied and are not safe. A study in the journal Critical Reviews of Biotechnology looked at a decade of research on “GMO” foods and found no credible evidence that GMOs threaten health or safety of humans or the environment. A review of the study can be found here. . . .
8. “SuperWeed” -Let me just say it like it is…. Weed resistance is not a genetic engineering issue, it is an agronomic issue. Weed resistance to herbicides did not begin with RoundUp or with GE crops. The chart below is from the International Survey of Herbicide Resistant Weeds. It shows that resistant weeds were occurring well before GE crops were ever on the market. Notably, glyphosate/RoundUp which receives the most media attention, is 6th in chronological increase after 5 other classes of herbicides. You should also know that glyphosate/RoundUp did not come about because of GE crops. . . .
9. “Shill” – while I consider “big” to be a rather kindergarten-ish word about Ag, “shill” is definitely a high school bully word. If you take the time to read the comments section of a polarized discussion on social media, often the first stone thrown is “you’re a shill for Monsanto”. Sometimes kindergarten is combined with high school and the commenter says “you’re a shill for Big Ag”. . .
10. “Agrarian” – Picture “American Gothic. The word “agrarian” brings a romantic notion of the days of old, and therefore, not being appreciative of where modern agriculture has brought our society as a whole. It demeans the profession that we love, and that somehow, all of society would be better off if we went back to subsistence farming. Agrarian, after all, is a society where the majority of citizens participate in farming, not the current 1.5% of the US population. . .
Although she is writing from her experience of farming in the USA, her concerns are shared by farmers and farming families here and no doubt in most other countries.