Free publicity pays off

Oamaru’s entry and subsequent win in Seven Sharp’s Sharpest Town competition gave the Waitaki District free publicity which is paying off:

. . . In July, Oamaru took the title of Seven Sharp’s New Zealand’s Sharpest Town competition in a landslide victory.

As a result, Oamaru played host to the Seven Sharp team for a live broadcast from the Victorian Precinct on August 5.

All things good about the district, including Alps 2 Ocean, businesses, education, steampunk, the Victorian Precinct, the Penguin Colony and the people, were showcased to about 409,700 people around the country.

LJ Hooker’s Stephen Robertson said the company had noted a 30 per cent increase in the volume of sales since the Seven Sharp publicity.

Of the 30 per cent increase, about 60 per cent of inquiries had come from out of town, with some specifically mentioning the TVNZ exposure. . . .

There will be other factors influencing the increased sales but the television programme has had a positive impact.

It’s also helped locals look at the District with a fresh appreciation of its charms and given us a welcome infusion of positivity.

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