The award recognises skills in a leader who promotes open and honest communications within their organisation.
“It is great that Bruce has been selected as a finalist. Bruce has remained a balanced and clear communicator on issues relating to agriculture,” says Conor English, Federated Farmers Chief Executive.
“It goes to show just how highly regarded he is when you look at the other finalists – Sir John Kirwan, Blues Coach and ambassador for depression.org.nz, Otorohanga Mayor Dale Williams, and Tony Kokshoorn, Grey District Mayor, who are all leaders in their own right.
“Bruce has tirelessly advocated on behalf of New Zealand farmers, and his communication has enhanced a better understanding of farming and its value. Its great to have this recognised” concluded Mr English.
The recipient will be announced on Friday November 8 at a PRINZ event in Wellington.
The reputations of Federated Farmers and farming have improved in the last couple of years.
Under the leadership of Bruce and Conor communication has been clear and positive lacked the defensiveness and negativity which characterised the organisation a few years ago.
They are both very good advocates for the organisation, farming and rural New Zealand because of that.
It’s pleasing that two of the other three contenders, Dale Williams and Tony Kokshoorn, are from provincial New Zealand too.
We can’t compete on quantity with urban New Zealand so it’s even more important to have quality.