Rural round-up

Chinese Kiwis defend NZ brand:

An analysis of social media in New Zealand and China has found an emerging group of Chinese residents in New Zealand and others with close ties to China, vigorously defending New Zealand’s brand in the wake of Fonterra’s whey protein contamination crisis.

The analysis was carried out by Dr Hongzhi Gao, a senior lecturer at Victoria Business School and senior research fellow of the New Zealand Contemporary China Research Centre; Vallen Han, Asia marketing director of New Zealand Post; and Simon Young, chief executive of syENGAGE, a social media consulting firm. . .

Two Fonterra managers sent on leave in botulism probe:

Fonterra has placed two of its senior managers on leave as it continues its internal investigation into the whey protein botulism scare.

Fonterra chief executive officer Theo Spierings says the company is moving quickly and establishing key facts and as they emerge they are taking appropriate action.

He says placing two people on leave does not pre-empt the findings of the review and they will continue to be involved in the ongoing investigation.

The review will be finished by the end of the month. . .

Beware sleeping US dairy giant – expert – Hugh Stringleman:

The giant United States dairy industry is re-gearing for exporting and may rival soon the influence of New Zealand in world dairy trade.

Rabobank International global strategist dairy Tim Hunt gave that message to dairy audiences throughout NZ last week.

An Australian economist, Hunt is based in New York and has a special interest in the contrasts between Oceania and North American dairying.

His prepared notes were called “Arise the Hunter, the reorientation of the US dairy industry and implications for NZ”. . .

Economy-wide lessons as white gold loses its shine – Eye 2 the Long Run:

It is critical to understand that the issues for the NZ economy arising from the current Fonterra debacle  (as opposed to dairy farmers and Fonterra directors and managers) is assuredly not a “public relations” issue or one of “reputational management”. The best PR firm in the world cannot resolve such issues through spin – nor should it try.

Calling for better “PR” is simply a form of denial.

Key problems from an economy wide perspective are:

1. Nowhere else to turn

The choice for producers has been narrowed by statute to Fonterra for some 90% of the market. There is virtually no diversity, depth or spread of processing in the industry. The statute prevents it. Dissatisfied producers have nowhere else to turn. All eggs in one basket – then we drop the basket. . . .

Lustrous lambs wanted:

The hunt is on for lambs with unusually lustrous fleece. Crown Research Institute Agresearch says if you have any such lambs this spring, it wants to hear from you.

“We particularly want to understand what proteins or cellular structure may be special to their wool, and then whether these are the same as those in the lustre breeds,” says David Scobie, who is leading the lamb quest.

“Studying a naturally occurring mutation with such a dramatic effect on fibre characteristics provides a unique opportunity to understand the genetic and physiological mechanisms affecting fibre quality.” . . .

AgResearch overhaul tipped to boost research – Annette Scott:

A proposal to overhaul AgResearch’s campus and farm infrastructure will create a vital agricultural research institute for the next 50 years, AgResearch chief executive Tom Richardson says.

The restructuring proposal involves axing 180 jobs at Ruakura, near Hamilton, and 85 jobs from the Invermay site near Dunedin.

The $100 million proposal would result in large campuses at Grasslands in Palmerston North and at Lincoln in Canterbury.

A final decision is expected next month following a four-week consultation period. . .

Federations’ ‘www.ruraljobs.co.nz’ a success:

Federated Farmers is thrilled its ‘Rural Jobs’ service has hit 115 job advertisements since the beginning of the year, promising a bright future for agricultural careers.

“www.ruraljobs.co.nz is a fantastic service and it is picking up traction as one of the leading rural job advertisers,” says Conor English, Federated Farmers Chief Executive.

“Great staff are critical to any farming operation. Federated Farmers wants to ensure that our youth realise these opportunities are available to them and that employers have all the right documentation to know what the legal requirements are.

“Our www.ruraljobs.co.nz is not only the place to go to match people with jobs, but also where you can get up to date employment contracts reflecting the latest law changes, information on nationwide wages and salary packages, immigration ACC and OSH requirements and free legal advice for our members. It is a great one stop shop, tailored for the farming sector” . . .

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