Labour’s Food Safety spokesperson Damien O’Connor says Country of Origin labelling should be included in the Food Bill.
Legislation should be a last resort.
Why start there when consumer pressure is a much better first step?
If we want CoOl we should be demanding it from supermarkets.
Customer pressure worked in getting rid of the charge on plastic bags, why wouldn’t it work for CoOl?
I like to know where my food comes from and sometimes, maybe even often, choose not to buy fresh produce if I can’t seen where it came from. When I can spot the country of origin it can be the deciding factor in my choice of which product to buy.
That’s the market and customer preference at work, it doesn’t need political interference.
It isn’t difficult to put CoOL on fresh produce and other single ingredient food but multi-ingredient foods are much harder to label which is why statements like made in New Zealand from local and imported ingredients is common.
I trust our food standards and it’s enough to know that something is made here, I don’t need to know the country of origin of every single ingredient.
Legislating to make it compulsory would add complexity and cost. If people on low incomes are already struggling to make ends meet it would be stupid to make food more expensive when there are better ways to get CoOl, if that’s what customers want.