NZ could be fruit bowl of Asia

Economic Development Minister Steven Joyce released a new report showing opportunities for further growth in the New Zealand fresh fruit sector:

The Coriolis Research report, Driving Growth in the Fresh Fruit Sector, says that New Zealand’s fruit exports are shifting towards Asia and away from traditional markets like Europe and North America.

“The report highlights that we can become a fruit bowl for Asia. Asian consumers prefer the sweetness and quality of New Zealand fruit and we are achieving considerable success there,” Mr Joyce says.

“New Zealand is sending fruit to more countries and there has also been a significant growth in the export value of fruit. Kiwifruit’s export value has almost doubled over the last decade, going from $567 million in 2002 to $1.043 billion in 2012.”

Industry comments in the report indicate that, while PSA has had a significant impact on the industry’s profitability, export value growth is likely to continue into the future when the impact of the disease has passed.

The report highlights a number of potential directions for growth in the fresh fruit sector including new varieties, value-added products and new and emerging fruits.

“The report says that avocados, cherries and blueberries stand out as fruit that have the potential to create meaningful export growth. There are also opportunities to develop fruit extracts and ingredients for foodservice and nutraceuticals”, Mr Joyce says.

Driving Growth in the Fresh Fruit Sector is part of a series of reports released under the Food & Beverage Information Project – the most comprehensive analysis of New Zealand’s food industry ever undertaken. 

The full report is here.


6 Responses to NZ could be fruit bowl of Asia

  1. TraceyS says:

    It is apparent that the fruit trees will grow better too in years to come. A study released less than one month ago claims to present evidence of the “CO2 fertilization effect” (Donohue, 2013

    “The planet is getting lusher, and we are responsible. Carbon dioxide generated by human activity is causing a beneficial greening of the Earth’s surface”.

    “…the team found that [vegetation by unit of rainfall]….mirrored the rise in CO2” in areas where there was both ample warm and rainfall.

    According to the above article, trees are likely to benefit most.

  2. TraceyS says:

    Whoops, same link twice. Second one should be:

  3. robertguyton says:

    But if they are getting thrashed by unsettled, unpredictable weather…
    This is my specialist topic. How stupid of me to have self-banned from commenting!

  4. TraceyS says:

    Makes me recall one year loosing all our little apples to a freak hailstorm along with pretty much everything in the garden shredded. But my Dad (an old gardener from a market gardening family) wasn’t surprised at all.

    I just think we have to take good news as that and look at the potential for there to be an up side. I’ve had bumper apple crops ever since and mainly that seems to be due to the lack of spring frost just at the wrong time. Apricots and plums are still vulnerable though.

    I don’t think Ele will hold you to you “self-ban”.

    Btw – how are your lemons doing?

  5. robertguyton says:

    Sweet-as. Mind you, our winter has been mild, so far. The galungal planted around the lemon is still growing strongly!

  6. TraceyS says:

    The variegated lemon Meyer variety is quite hardy. But no fruit after five years. My son pees on it every morning too, no matter what the weather!

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