Has any newspaper ever had better publicity than Truth in the last week?
The appointment of Cameron Slater as editor received coverage that money can’t buy and that has tranlated in sales.
The grapevine tells me it has sold out in several outlets in Auckland and that extra copies are being rushed to Wellington where, if Twitter is to be believed, it has also sold out:
#nz_truth sells out in downtown Wellington. Who are the nervous pollies?
If I’ve ever bought or read a copy before the experience has been buried deep in the recesses of my memory but I found one in a dairy in Oamaru today and out of curiousity bought it.
A quick thumb-through confirms I’m not the target audience. Politics yes, adult content, no thanks.
That said, and while you can’t judge an editor on a single issue, selling out and getting coverage in other media for content is a very good start.