Speights Southern man is a victim of increasing urbanisation.
After more than 12 years on New Zealand television, the Speight’s Southern Man has been axed . . .
The Speight’s icon was originally played by Frank Whitten, who also appeared in Outrageous Fortune. Mr Whitten died early last year.
Speight’s marketing manager Jonte Goldwater told NBR ONLINE that scrapping of the character had nothing to do with the loss of Mr Whitten. . .
Mr Goldwater told NBR ONLINE it was a long and hard decision, but the brand needed to acknowledge change.
He says the urbanisation of New Zealand meant the relevance of the outdoor life had changed. . .
I don’t drink Speights, or any other beer come to that. But if I did the idea that the outdoor life depicted in the Southern Man series is no longer relevant would have me crying into it.
You can see the new ad here.
I may be a traitor to my gender but I prefer the old series which started with this: