Rural round-up

Boot camp stimulates insights and understanding of consumer demand – Allan Barber:

My readers may be pleasantly surprised that I have decided to return to less contentious topics than my last piece about overseas investment. The downside is that this will be far less provocative and may not give the readers the chance to question my intellect, political leanings and status in society or to accuse me of treason for having the gall to support overseas investment in land.

The outcome of the Boot Camp which was held two weeks ago at Stanford University has not for obvious reasons been widely trumpeted. After all the objective was never to produce yet another sector strategy, long on analysis of the problem and short on achievable actions to produce a state of nirvana.

Bill Falconer, Chairman of the Meat Industry Association, was chosen as the spokesperson for the Boot Camp because he did not represent a single company, but an industry body. . .

. . .  and the elephant in the room tiptoed away – Jon Morgan:

Back in 2009, DairyNZ was a leader in setting an industry strategy. Other agriculture and horticulture groups soon followed the industry-good body. 

    But unfortunately its timing wasn’t quite right. 

    As soon as the strategy was announced – with its admirable goals of increased farm profitability, attracting talented and skilled people, being internationally competitive and partnering with the government and the wider community – the world went into recession. 

    Three years later, with Europe and America still in financial strife, it is time to take another look at the strategy – a “refresh”, as DairyNZ says. . . .

Raw milk lapped up as review awaited – Laura Basham:

Village Milk, the Golden Bay business setting a precedent in the way it is legally selling raw milk to consumers, is proving there is public demand.

However, plans to set up franchises around the country have not progressed while other farmers await the outcome of a Ministry of Primary Industries review of raw milk regulations.

The 1981 Food Act allows farmers to sell up to five litres of milk daily to buyers who consume it themselves or provide it for their families. . .

The agriculture industry goes social – Carolyn Baumgarten:

The marriage of agriculture and social media likely conjures up images of crop seeding on Farmville, but socially savvy agribusinesses are proving that the connection runs much deeper than the popular Zynga game. A 2011 study by the American Farm Bureau Federation revealed that of the 98% of farmers and ranchers ages 18 to 25 who have internet access, 76% of them use social media.

Sure, agribusiness often gets a bad rep for being “behind the times,” but that assumption couldn’t be further from the truth. In reality, agribusinesses have embraced social media as a channel that is revolutionizing both B2B and B2C communications for the industry. . .

Major US retailer to stock NZ wool carpets:

Elders Rural Holdings says there’s been a significant breakthrough in efforts to boost the sale of New Zealand-made wool carpets in the United States.

CCA Global Partners which is the world’s largest carpet retailer with more than 2000 stores, is to stock the company’s Just Shorn range of carpets and rugs, in all its retail flooring businesses.

Early last year it agreed to sell the carpets in more than 80 luxury stores. . .

3 Responses to Rural round-up

  1. drjeff7 says:

    Yes farmers are on the internet. There are many, many sites and blogs. Check ours out at http://heritagebreedsfarm.
    Also, some people get around selling raw milk by selling “shares” in their farm. This way,shareholders are owners of the business and can legally consume the milk. I believe that the shares expire after so much of a time period and then get renewed again, for a fee.

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