It’s not easy being a candidate in a party which values your service as an MP so poorly it put you in an unwinnable place on the list three years ago.
It’s even harder when you’ve got nothing to be positive about your own campaign and party which leaves you trying to drag down your opponent.
You have to get what publicity you can, even if it’s negative, and the cheapest way to do that is with a blog.
But if you don’t want to score a SMOG (Social Media Own Goal) you have to be prepared to accept a range of comments, especially those which correct any errors you might have made.
Labour’s Invercargill candidate, Lesley Soper, doesn’t do that. She moderates the comments so only those supportive of hers stay on show.
But one of the commenters was canny enough to take a screen shot of some comments which didn’t pass moderation and sent it to Credo Quia Absurdum Est who has published them for the world to see.
Though all this is very small beer compared with the leak of the party’s IT policy a day ahead of its release.