The announcement that sow crates will be phased out has led to calls for country of origin labelling to differentiate local produced pork products from imports.
Supermarkets and butcheries could and should provide country of origin labelling as a service to their customers. It could also help with marketing but there is no need for compulsion.
If New Zealand producers label their produce as New Zealand produce they can then use the opportunity to differentiate it from pork products from overseas competitors who continue to use stalls.
Customers will be able to work out for themselves that if it isn’t branded as New Zealand produce it will be from somewhere else and make their decision on which bacon, ham or pork to purchase with that knowledge.