Wool wins WOW

This year’s wonderful World of Wearable Arts has proved yet again that Merino is a winner:

A pair of Indian designers wooed by Wellington’s world-class costume extravaganza have taken the top award at the Montana World of WearableArt.

First-time entrants Yogesh Chaudhary and Manas Barve won the Montana Supreme Award, the American Express Open Section and $30,000 worth of prizes at last night’s awards ceremony for their innovative garment Loops.

Made entirely of merino wool felt, Loops was created with laser-cutting and seamless knitting – no thread or glue was used in its construction. Its interlaced panels cover the model’s whole body.

WOW is a spectacular celebration of creativity and this year’s winner is a wonderful illustration of the versatility of merino.

It’s not the first time wool has won the top award. In 2007 Rattle Your Dags by  Paula Coulthard & Ursula Dixon won the main prize.

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