Richard Revell wanted to sell his fizzy milk, MO2, at the Fieldays but was told he couldn’t because another company had a contract which gave it exclusive rights for beverage sales.
That’s business but it’s not all bad.
The ensuing fuss over the ban has given MO2 much more publicity than it would have had if Revell had been able to have a stand.
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Homepaddock 
Did he ‘sell’ the idea to the Bavarian Beer Company with its orange dressed girls
at the World Cup?
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Indeed Fred, it is all the goss in Dutch newspapers.
First Bavaria took on Heineken with this stunt during the Dutch warm-up games back home and now they are in a spot of bother in the republic with the “Bavaria Babes” arrested for “ambush advertising” on request of the FIFA.
http://www.youtube.com/watch?v=X-6-wMKQ_ls
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sorry for the linkdump but this explains were it is all about…
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No need to apologise Dutchie – the video adds to the post.
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