Several years ago my daughter found what she thought was plastic in a Cadbury Easter Egg.
She wrote to the company explaining what she’d found, enclosed the remains of the egg and the wrapper and within days got a response acknowledging her letter.
A couple of weeks later she got a second letter saying it wasn’t plastic but undissolved sugar and a full explanation of how it would have happened. They also sent her a selection of chocolate.
A couple of months later a second package arrived with more chocolate and a letter thanking her for having taken the trouble to write to them.
The company is still very good at customer response.
Last year I did a post complaining about palm oil in chocolate. Mine was one of many complaints which Cadbury responded to by returning to the original recipe, they also sent me a block of palm oil-free dairy milk.
They’ve now followed that up with a block of dairy milk to coincide with the launch of their Fairtrade Certified chocolate.
There are arguments for and against Fairtrade which I’m not qualified to comment on. But as a committed chocophile I can confirm that Fairtrade dairy milk passes the taste test with flying colours.