Polling is a common practice for political parties and MPs are able to poll using public money.
But why hide behind false names and a fake company?
The Labour leadership is embroiled in a murky polling operation run by a senior MP who has instructed volunteers to deliberately deceive people about their identities and the reason for their calls.
The polls were being run from Parliamentary offices by former Cabinet minister Rick Barker, who has admitted instructing staff to use false names and claim they were calling from a company that no longer exists.
I don’t know if this could be considered false pretences but it’s definitely not a good look.
In case you’re wondering why the party was using public funds for what is obviously political ends, Labour is deeply in debt so doesn’t have party funds to use for polling.