The NBR has heard a whisper there will be a little surprise for suppliers when Fonterra announces its annual result this month.
The story is in the subscriber-only content section on the website.
I’m not going to reveal the details because of that.
I thought the content justified paying to view before this and getting access to this story confirms that paying up was worth it for us.
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Homepaddock 
Ele, you’ve just proved Barry Colman’s point about his pay wall strategy at the NBR. Which is interesting.
On the Media TV show Colman said words to the effect he though people would pay up when a story appeared about their company or business behind the pay wall and their need to know would see they found the money.
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Bill – I paid up the first day I encountered the pay wall.
I pay subs for papers (including the NBR) and magazines, for the Trans Tasman online newsletter and paid for premium content at tthe Herald until they realised it was better to offer it all for free.
I have no quibble about paying for subscriber content to the NBR as long as it offers value for money – which it has done so far.
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Yes, I’ve a vested interest in pay walls working. I don’t object to paying for worthwhile material — which is certainly what you’d find at the NBR. I don’t think the material behind the Herald’s wall was worth a brass razoo – but that’s another matter.
I wonder about the legality of discussing stories behind the pay. Clearly it would be OK to chat about a story in the pub or at the office watercooler – but online is a whole different kettle of fish.
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“I wonder about the legality of discussing stories behind the pay.”
That’s why I didn’t reveal the details. Quoting from and discussing in detail something that’s freely available is fine (providing you acknowledge the source) but if it’s behind the pay wall I think it should be regarded as copyright.
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