The proposed merger between PGG Wrightson and Silver Fern Farms riled some farmers so much they took their business from PGW.
That loss was Combined Rural traders’ gain and is one of the reason the co-operative did so well last year.
However, what goes round comes round. CRT’s purchase of a livestock company has upset SFF and prompted it to take its business away from the co-ooperative.
Business is business and any company has the right to enter the market.
CRT has a large client base and will be counting on that to give them a good start. However, the livestock market is already crowded ansd success in the business relies on strong personal relationships between agents and clients rather than brands.
The challenge for CRT, like every other stock firm, will be to employ the best people in the field.