Merino Inc is seeking photos which depict the day in the life of a merino sheep to showcase the industry.
It’s offering cash prizes for the three best photos taken by merino farmers, their families or people who work in the merino industry.
Merinos are prized for their fine wool which in recent years has bucked the trend of decling prices suffered by crossbred wool. It’sbecome well known through brands like Icebreaker, popular for its lightness, warmth – even when wet, breathability and machine washability. Trampers, musterers and others who can’t have a daily shower also value it because it doesn’t get smelly.
The most famous merino is probably Shrek, a whether, which evaded musterers on Bendigo Station for six years. When he was finally captured his 27 kilo fleece was shorn and aucitoned for charity and Shrek became an ambassador for Cure Kids.
One of the reasons for Shrek’s fame was this photo of him being carried by musterer Daniel Devine on the day he was found.
Shrek retired last year after earning about $100 million for charity.