The Southern Steel netball team and Invercargill department store H&J Smith have launched a campaign to send knickers to Africa to help protect young girls from abuse.
H & J Smith marketing officer Rebecca Sheppard said in Africa having underwear was a status symbol.
“The sad reality is you’re less likely to be abused or raped if you’re wearing underwear,” Ms Sheppard said.
“A lot of families only have one pair of underwear to share between them.”
Ms Sheppard said H & J Smith embraced the nationwide campaign when approached by the HOTmilk underwear brand to be involved and, when conducting her own research into the issue, found the statistics shocking.
If a pair of knickers is all it takes to protect African girls, a small donation could make a very big difference.