This ad for Stihl chainsaws is up before the Advertising Standards Authority.
Do you reckon it’s black humour or just offensive?
I think it’s both and whether the humour cancels out the offence is very much a matter of opinion.
There’s a poll on whether or not it’s offensive here.
Hat Tip: NBR

And now, we’re offended by the behaviour of FICTIONAL characters in ADVERTISEMENTS?
Dear heavens, it’s enough to bring out the capslock in me.
Truly, we must be the most childish folk on the face of the earth.
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You’re kidding aren’t you Ele? What an absolute load of crock.
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I2 – The humour outweighs the offence for me and I certainly wouldn’t want it banned, but I can understand that some people won’t see the humour and because of that will find it very offensive.
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When i first saw the ad I thought it was a version of the Stella Artois one.
It shows how that ad affected the thinking of the Stihl marketing team.
c
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To clarify the post above – the load of crock I refer to is the fact that a complaint has been laid. I went back and read your post properly Ele, then my response, and concluded thast you could have concluded otherwise 😉
Anyway, FWIW I make my opinions clear here:
http://keepingstock.blogspot.com/2009/05/give-us-strength.html
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