The publishers of Time are offering subscribers a customised magazine catering for their personal interests.
Time Inc. is experimenting with a customized magazine that combines reader-selected sections from eight publications as it tries to mimic in printed form the personalized news feeds that have become popular on the Internet.
Called mine the five-issue, 10-week experiment also aligns readers with the branding message that its sole advertising partner, Toyota Motor Corp., has for its new Lexus 2010 RX sport utility vehicle: It’s as customizable as the magazine carrying its ads.
Most newspapers and magazines are losing subscribers who are turning to the internet rather than the printed page for information and entertainment. This innovative approach which targets readers’ particular interests might win some back.
It’s free and you can sign up here – but only if you live in the USA.