Federated Farmers is campaigning for more water storeage.
The slogan is compelling: water – let’s bank it.
This bill board, spotted at Wellington Airport yesterday, looks good:
I hope they’ve got plans to explain it on their website too because when I looked for more information all I could find was a couple of press releases on the issue but I didn’t find anything on the campaign.
Water – quantity and quality – is vitally important and as is almost always the case the issue is dominated by emotion rather than facts.
This campaign by Feds puts the facts while appealing to feelings which ought to make it a winner.