The headline said: Second melamine scare for Fonterra so I read the story to find out who was scared.
It wasn’t Fonterra.
It wasn’t the company which supplied Fonterra.
It wasn’t food safety authorities.
And it wasn’t consumers.
So was there anything to be scared about?
No. Fonterra did the sensible thing when told there was possible contamination in the iron it used in 12 products:
Fonterra immediately stopped all production using the supplement and undertook extensive testing of the affected batches.
Nothing was found to cause concern, production resumed with iron which has been tested and found to be free of melamine.
So who was scared?
Nobody and there was nothing to be scared of which has prompted Macdoctor to define a new media genre – spam journalism.