Our competitiors will love this:
New Zealand is in purple, denoting that melamine has been found in products here. It doesn’t explain that it was in minute quantities: New Zealand Food Safety Authority Dr Geoff Allen said:
“Without exception, all results fall below the safety threshold set by NZFSA, and also fall below any safety limits set by other food safety regulators around the world including US and EU,” he said.
NZFSA has set a 1ppm limit on melamine in infant formula, a 2.5ppm limit on melamine in foods on shop shelves, and a 5ppm limit on foods which might be used as ingredients.
“From all 116 tests there is clearly no indication of any deliberate adulteration,” he said. “Based on results to date we are confident that all New Zealand dairy products are fully compliant.”
Tatua chief executive Paul McGilvary told NZPA though the NZFSA, and major multinational food companies including Nestle and Heinz have argued that low-level melamine contamination does not pose a health risk, the Chinese dairy scandal involving Fonterra’s joint venture Sanlu has triggered consumer sensitivities around the world.
Global markets had been sensitised to melamine contamination, and consumer perceptions were important even where contamination levels were so low they did not present a health risk, he said.
Emotion and perception will beat the facts in food safety and our competitors will be very keen to use this to their advantage if they can.