What a surprise – Government advertising increases in election year


Today’s ODT has three full page advertisements for Kiwisaver. It seems a lot, especially in light of Bill English’s press release about the Government ramping up spending on advertising in election year:

March 2003      $3,235,752     
March 2004      $4,096,347     
March 2005      $7,922,172     
March 2006      $7,188,466     
March 2007      $6,147,948     
March 2008      $8,098,723     
Source: Nielsen Media Research



The usual increase in spending is more notable this year because political parties and other groups are so hamstrung by the Electoral Finance Act.



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