Rural round-up

November 13, 2012

Fonterra shares in hot demand despite unknowns – Terry Hall:

Dairy farmers should be very, very happy. It seems heaps of Asians, Australians and Kiwis want to invest in their now highly desirable, fashionable industry, even if many haven’t a clue precisely what they are putting their money into.

Even well-tested professional investors are finding the prospectus and the concept behind the $525 million Fonterra Shareholders’ Fund tough to get their heads around. It is essentially an untried investment, the first of its type ever unleashed anywhere. Essentially, owners of the co-operative company will retain full control while opening an investment opportunity to outsiders. This is to provide additional finance to further expand a crucial part of their business, which the farmers seem reluctant to do themselves. . .

Fonterra is a price taker - Milking on the Moove:

Following on from my post about how New Zealand agriculture can learn from Apple, I thought I’d look at some New Zealand companies that are doing well overseas.

Geoff Ross is a former advertising executive who rose to prominence when he founded 42 Below, the Vodka company. He and his partners have gone on to invest and run other companies which they take public. The companies Geoff and co have invested in are Ecoya which makes candles and Moa Beer.
I think he is an interesting business person to study because he hasn’t invented anything new or created a unique product. He has simply taken products which are already common place, but he creates brands that enable him to sell these products at a premium price. . .

Scientists looking at smarter irrigation technology:

Lincoln University researchers are investigating the use of microwave technology to improve efficiency and reduce water wastage from farm irrigation.

The university’s research subsidiary, Lincoln Ventures, has won government funding of almost $850,000 over two years to put its smarter irrigation concept to the test. . .

Fernbaby marketing infant formula – Sally Rae:

When it comes to travelling, Tianxi Shao could be considered a frequent flyer.

The Chinese businessman and sporting enthusiast has visited 60 countries, yet fell in love with New Zealand, captivated by the “clean, green image”.

Mr Shao is now principal of Fernbaby, a company formed to provide a locally-made high-quality alternative to the Australian and Singaporean-made infant formulas, which it says dominate the New Zealand market. . .

Wool-Rich Innovations Take Centre Stage at Shear Brilliance:

Fill your living environments with wool and do it in style – that’s the message from the Campaign for Wool.

The Campaign is hosting HRH The Prince of Wales today at Shear Brilliance – a wool showcase at The Cloud, Queens Wharf, Auckland (1pm today).

“From a carpet couch to a wool peg necklace, from grass grown on wool dags to Tiki artwork on Merino, from Zambesi’s carpet bag to the loftiness of wool knops, Shear Brilliance will surprise and delight anyone who might have thought wool was passe,” says Stephen Fookes, Chair, Campaign for Wool New Zealand. . .

Shearing Showcase At The Cloud For Prince Charles

New Zealand’s shearers and wool handlers have welcomed the opportunity to join Prince Charles in Auckland today at Shear Brilliance, a showcase celebrating the Campaign for Wool.

As patron of the campaign Prince Charles supports the industry’s efforts to raise awareness of wool’s virtues and while In New Zealand for the Queen’s Diamond Jubilee celebrations visits the Cloud in Auckland to inspect a wool showcase staged by the industry.

President of the New Zealand Shearing Contractors’ Association Barry Pullin says Royal patronage at Shear Brilliance is an opportunity for the industry to state it’s fundamental principle that more successful farmers will sustain a more successful wool industry.  . .

Farmers urged to take early action to prevent crop damage

Auckland/Waikato Fish & Game is urging farmers to make plans now for reducing the damage that can be caused by large flocks of Paradise shelduck, and other game birds.

Game Bird Manager David Klee says that with summer approaching, farmers will start to see large groups of birds moving into their newly-planted crops.

“We urge farmers to plan ahead to reduce the damage done by these flocks,” he says. “We encourage farmers to place bird-scaring equipment out before the new grass or crops start emerging and providing birds with an easy source of food.” . . .


His Royal Woolliness

November 10, 2012

Federated Farmers reckon wool is getting its mojo back:

Federated Farmers is convinced wool is on the cusp of a renaissance, that will kick off Monday in the presence of HRH The Prince of Wales

“Since the Shear Brilliance event takes place at the Cloud in Auckland, you can say our industry has a silver lining,” says Jeanette Maxwell, Federated Farmers Meat & Fibre chairperson

“It is significant that the Federated Farmers Meat & Fibre Council has resolved to publicly support the Campaign for Wool, of which, HRH The Prince of Wales is Patron.

“Natural fibres, like wool, are the most sustainable things we can put into our homes and businesses, or on ourselves for that matter. The global wool industry has been on the back foot and as farmers, we realise the need for us to get on the front foot. . .

The Shear Brilliance takes place Monday, 12 November at the Cloud in Auckland.

It will see a spectacular display of wool innovation, showcasing the properties of wool to over 200 invited guests including a large contingent of architects and major business influencers to spread the message about wool. . .

Wool is a natural, renewable product which, at least in New Zealand, is grown by free range free range stock.

That ought to tick so many feel-good boxes it should be selling itself untroubled by competition from synthetic alternatives.

Unfortunately too much of the world has yet to realise its benefits but with Prince Charles as His Royal Woolliness championing  it, wool might really be about to reclaim its mojo.


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