The Warehouse is toning down its use of red.
Warehouse Group chief executive Mark Powell is toning down the use of red in the retailer’s iconic Red Sheds as part of efforts to give shoppers a better experience and shake the cheap and nasty image.“
Red is a very aggressive colour,” Powell told reporters in Wellington. The company is aiming to be “discount and contemporary, not cheap and nasty,” he said . . .
Aggressive, cheap and nasty, not contemporary – does this apply to the use of red in politics too?