His Royal Woolliness

Federated Farmers reckon wool is getting its mojo back:

Federated Farmers is convinced wool is on the cusp of a renaissance, that will kick off Monday in the presence of HRH The Prince of Wales

“Since the Shear Brilliance event takes place at the Cloud in Auckland, you can say our industry has a silver lining,” says Jeanette Maxwell, Federated Farmers Meat & Fibre chairperson

“It is significant that the Federated Farmers Meat & Fibre Council has resolved to publicly support the Campaign for Wool, of which, HRH The Prince of Wales is Patron.

“Natural fibres, like wool, are the most sustainable things we can put into our homes and businesses, or on ourselves for that matter. The global wool industry has been on the back foot and as farmers, we realise the need for us to get on the front foot. . .

The Shear Brilliance takes place Monday, 12 November at the Cloud in Auckland.

It will see a spectacular display of wool innovation, showcasing the properties of wool to over 200 invited guests including a large contingent of architects and major business influencers to spread the message about wool. . .

Wool is a natural, renewable product which, at least in New Zealand, is grown by free range free range stock.

That ought to tick so many feel-good boxes it should be selling itself untroubled by competition from synthetic alternatives.

Unfortunately too much of the world has yet to realise its benefits but with Prince Charles as His Royal Woolliness championing  it, wool might really be about to reclaim its mojo.

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