Trade Minister Tim Groser says New Zealand’s 100% pure brand is being damaged from within:
“Our enemies who are internal, will find one cow in one stream and feed it back to environmental activists in the developed world to be used to try to exclude New Zealand’s products and services in the ludicrous belief this will somehow help New Zealand.”
The 100% pure brand was used to market the New Zealand tourism experience and it has been deliberately manipulated in this space,” Mr Groser says.
There’s nothing like being overseas to help you realise just how relatively clean and green New Zealand is.
That is easier for us when we are relatively under-populated and it doesn’t mean there isn’t room for improvement.
But internal saboteurs who use isolated examples of what are usually insignificant problems to paint a dirty picture do the country a disservice.
They do nothing to improve the environment and pose a very real danger to the economy on which we depend if we are to afford the even cleaner, greener environment to which most of us aspire.