John Drinnan, the Herald’s media commentator muses on the suggestion that sponsorship might be introduced to RadionNZ National:
With its medical disease of the week, Kathryn Ryan’s Nine to Noon could be brought to you by Prozac. Chris Laidlaw would work well with extra strong coffee. Mary Wilson on Checkpoint would suit Mack trucks. . .
It would be hard to beat the Mack Truck for mary Wilson on Checkpoint, but who could sponsor other programmes like Morning and Midday reports, Afternoons, Nights, Country Life or Kim Hill on Saturday morning?
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…any brand of sleeping pill…