Anyone who’s had anything to do with children knows that your chances of getting them to do something are greater if they think it’s fun.
It works with adults too.
Making it fun is much more likely to get people to do the right thing than regulations and sermons.
You can preach about behavioural changes or follow Volkswagon and get a serious message across with fun as it has through its website: The Fun Theory where it says:
This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.
I especially liked this idea of tuning in to fun for health’s sake:
Hat Tip: Motella